Google Adsense is often overlooked by people trying to making money online. Often it is because of a misconception that you cannot make a lot of money on it. However this is not true and it is possible to get impressive revenue per 1000 impressions. Plus there is the benefit of monthly cash payments, no customers to deal with, and no need to worry about affiliate programmes being stopped and finding new revenue streams.
The trick with Adsense is to have a niche targeted site. Your domain name and pages should be based around keywords that attract a pricey cost per click (CPC) on the Adwords side. Google typically pays about 60-70% of Adwords revenue to the Adsense publisher – so you can get a fair idea of how much you can expect to earn by using the free tools Google provide for Adwords users.
The people who make small money (per 1000 visitors) usually have non-targeted sites, or get a lot of traffic from countries where the Adwords customers are not targeting.
For obvious reasons, it is probably not wise to pay for traffic for your Adsense site. Because it is doubtful you will get traffic cheap enough to make a profit, and depending on the source it could be against Google’s Terms of Service. The best sources of traffic are organic search engine traffic and traffic, traffic from forums and web 2.0 sites and repeat visitors.
You have two choices for content. You could product a lot of content quickly to get maximum SEO benefit, or slowly build up quality content for the purpose of adding value and attracting repeat visitors. It is up to you which way to go, although I have had success mixing the two approaches. For example you could post a lot of quick content on your blog, but link to your best posts on the “blog roll” section of permanent links.
I hope this gives you a flavour of how Adsense can make you good money. Over a number of websites you could earn a full time living purely from Adsense income, and never deal with a screaming customer again!.
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